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Lexi Zhang

Research for Positive Impact

Hello! I'm Lexi, a marketer-turned UX researcher.

Currently the founding researcher @Koupon.ai, researching and thinking strategically to connect user needs and business opportunities.

Case Studies

Increasing User Retention Rate for Sustainable Product Growth

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Sam's Club (Walmart)

Uncovering Usability Issues for New App Feature

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Scanning an bar code with Sam's Club App Scan and Go

Cascade Bicycle Club

Refining Personas and Information Architecture to Elevate Website Experience

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University of Washington

Helping Prospective Students Find Information when Applying for Graduate Program

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Healthcare | Data Visualization

Illustrating the Brutal Diversity Problem in Medical Education

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Travel | UX Research + Design

Connecting Young Travel Buddies More Safely

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